“If there’s a problem, I will be up here,” Vanguardia said, keeping his eyes on the screen, as the projector emitted a low hum. He said he expects he will spend time helping out in the lobby and doing other tasks when he’s not trouble-shooting among the projectors. A one-day movie event was also just announced last week on what would have been her centennial birthday in 900 theaters nationwide Jan. White Estate, is an organization created by the last will and testament of Ellen G. Vanguardia spent part of Wednesday afternoon in the theater’s projection room, where he punched data into a keyboard and monitored a computer screen attached to one of the digital Barco projectors. 108,807 likes 8,523 talking about this 1,046 were here.
Tickets cost an additional $3.50 for 3-D films.Īmong the workers at the Century is Kiera Vanguardia, a Hayward resident who has also worked at some of the company’s other East Bay locations as a theater technician assistant. It’s become an annual holiday tradition for families to watch the 1954 movie, White Christmas.This season, Toby’s Dinner Theatre is presenting the classic story on stage, now through Jan. Tickets are discounted on Tuesdays and for children, seniors and active military. General admission is $12 on weekday evenings and weekends. Dreena Gonzalez from WILD 94.9 will broadcast live 10 a.m.-noon on Saturday. To celebrate the opening, Mary Diaz from 99.7 NOW will broadcast live outside the theater 5-7 p.m. The business brings about 50 jobs to Hayward, he said. Jefferies said the effort took about three years. Just how much Cinemark, which operates 541 theaters in the United States and 15 Latin American countries, invested to get the 20,000-square-foot theater built was not available. White Estate, is an organization created by the last will and testament of Ellen G. Other employees were busy stocking refrigerators with water and bottled drinks, or were tinkering with lights and carrying out other last-minute jobs. I think that’s what people are going to appreciate.” “But everything here is brand new and state-of-the-art. “It’s a small theater,” said Isaiah Jordan, an assistant manager, as he stocked the concession stand Wednesday afternoon, less than 24 hours before the doors were to open for the first time. “What it hasn’t become is what people feared: that theaters would just be a place that people came to drink, rather than see a movie.”Ī party room can be reserved for birthdays and other celebrations. “It’s becoming a new trend in the industry,” Bryan Jefferies, Cinemark’s vice president of marketing and promotions, said about providing alcohol. There’s also popcorn, of course, and other treats that movie-buffs expect.Īnd unlike some theaters, customers can bring the beer and wine they purchase at the concession stand beyond the lobby to their seats inside the theater. Hayward: Movie theater to open at Southland Mall Close MenuĬustomers can purchase tickets just inside the main doors at a bank of kiosks, where the goal will be to keep lines to a minimum.